The Mr.Goodfish Program at a Glance
Mr.Goodfish is a European program designed to raise awareness and support professionals in the seafood industry in moving toward more sustainable consumption and marketing practices.
It provides species recommendations based on resource status, seasons, size, and farming conditions for aquaculture species, with the aim of preserving marine ecosystems while promoting product diversity.
The benefits for professionals
- Commit to a concrete approach to sustainable development
- Meeting consumers’ growing expectations regarding traceability and environmental impact
- Adding value to your seafood offerings
- to be recognized as a committed player within a European network
- Use Mr.Goodfish communication materials (logo, promotional materials, program mentions)
- Gain visibility among the general public and program partners
- Discover and highlight species that are often less well-known but sustainable
- Tailor your offerings to the breeding seasons of the species
- Help promote the work of responsible fishermen and producers
- Early access to updated lists of recommended species
- Technical and educational support to help you incorporate the recommendations into your work
- Opportunities for professional exchange within a network of dedicated professionals
- Training for purchasing, sales, and front-of-house teams, etc.
Terms and Conditions for Joining the Mr.Goodfish Program
Membership requirements are tailored to the type of business (restaurant owner, fishmonger, wholesaler, etc.) and are designed to ensure a realistic and gradual commitment.
Restaurateurs commit to offering at least two species on their menu (or as a daily special), while fishmongers must offer at least five species at their counter. For institutional catering, the commitment is one species per week. Fish wholesalers, for their part, commit to offering a selection of at least five species to ensure a sufficient supply for professionals further down the seafood supply chain.
Annual membership fee
The membership fee covers:
- Support for professionals,
- Access to recommendations,
- Access to communication tools,
- Joining the Mr.Goodfish network,
- The members-only section of the website,
- A dedicated business page on the website and app that can be managed directly by the business owner
- The annual audit by Bureau Veritas.
For food service professionals (excluding company cafeterias), fishmongers, and organizations, the annual fee is €50. For fish wholesalers, processors, and supermarkets, the fee is based on a sliding scale tied to seafood sales. Please feel free to contact us for more information.
