Mr.Goodfish is a European program aimed at raising awareness among the public and professionals about the responsible consumption of seafood. It was launched by three of Europe’s leading aquariums: the Acquario di Genova in Italy, the Aquarium Finisterrae in Spain, and Nausicaá – Centre National de la Mer in France.
These three institutions are part of an international association: the World Ocean Network
Raise awareness of the vital role the ocean plays in daily life, inform the general public about the state of the oceans, explain the complexity of marine issues, promote sustainable policies and encourage people to reflect on their consumption habits, and inspire a desire to adopt responsible behavior that benefits the marine environment—these have been the priorities of the World Ocean Network since its creation in 2002. The organizations participating in this network—which include educational associations, aquariums, science centers, natural history museums, zoos, media outlets, NGOs, and others—reach an audience of over 250 million people worldwide each year. The role they can play in developing communication strategies for the general public is significant and has an impact on raising awareness of marine issues, the preservation of the ocean, and its identity. There is one World Ocean, the essence of life on Earth, and every human being is responsible for it.
Our Initiatives
For professionals
Since 2010, Mr.Goodfish has been working on the ground to encourage professionals to join the program. By joining, restaurant owners and fishmongers commit to offering at least two species on their menus and five species at their counters. Wholesalers, fish distributors, processors, and others can also join the program.
All professionals receive a communication kit that enables them to promote the seafood products recommended by Mr.Goodfish. Joining the Mr.Goodfish program is a responsible, voluntary choice that contributes to the sustainable management of resources. On a daily basis, Mr.Goodfish supports professionals through team training, regular follow-ups via questionnaires and surveys, phone calls, newsletters, and the development of specific communication tools.
To the public
The commitment of industry professionals makes it possible to offer consumers something new. Whether dining at a restaurant or shopping at a fish market, consumers are presented with a choice, an alternative. They have the opportunity to take a positive step toward the future by enjoying seafood while ensuring that it will still be available tomorrow.
Working with young people
Along with professionals, young people have been a key target audience of the Mr.Goodfish program since its launch. The various aquariums participating in the program offer educational activities both at their facilities and in schools. Chefs can also get involved by serving seasonal and sustainable seafood to their students.