Mr.Goodfish is taking a third way!
During Sirha Green 2020, held September 6–8 in Lyon, the Mr.Goodfish program joined the “Collectif 3éme Voie Responsible Agricultural Sectors.
This collective was created in 2018 by four major players in French agriculture: the Association Bleu-Blanc-Coeur, the Association Demain la Terre, the CRC® Supply Chain, and the Association Vignerons Engagés. This grassroots movement calls for greater transparency, authenticity, and traceability, and prioritizes short supply chains and local producers. There is a third way, where producers across all sectors work toward a shared commitment to environmental, economic, social, and societal responsibility.
Florence HURON, France Coordinator for the Mr.Goodfish program: “Joining the collective was a natural choice for Mr.Goodfish; everyone within their sector is moving forward with the same goal: to offer consumers more responsible food options while supporting professionals in their daily work. Together, we are stronger!”
Marc DE NALE, Executive Director of the Demain la Terre Association: “We are very pleased to welcome the Mr. Goodfish program to the Collective. Their commitments align perfectly with this third-way approach we are collectively working toward. Moreover, the fish and fishing sector faces significant challenges to which the program offers many solutions. Kudos for their work and welcome to our group!”
