“For over 50 years, our company has been selling seafood throughout France. We have always strived to offer fish, shellfish, and crustaceans of the highest quality and optimal freshness in our fish markets. For several years now, in response to consumer concerns about product quality and to ensure responsible resource management in line with sustainable development goals, we have set ourselves the goal of offering our customers a more environmentally friendly product range by promoting non-endangered species that are able to reproduce under favorable conditions. Since 2018, our partnership with Mr.Goodfish has enabled us to provide clear information to consumers, and our in-store teams rely on their recommendations to guide consumers toward products from more responsible aquaculture and sustainable fishing.
We have both the responsibility and the determination to drive change so that, in the future, we can continue to offer a wide range of products to all seafood lovers.”
Olivier Vandebeulque, Fish Department Group Manager, AUCHAN Retail France.
