On 25–26 September 2025, the All Atlantic Ocean Forum gathered ocean leaders, policymakers, researchers, educators, industry representatives, and youth in Brussels to strengthen cooperation across the Atlantic Ocean. This year’s Forum placed strong emphasis on ocean literacy, sustainable food systems, climate resilience, and intergenerational collaboration, underscoring the need for collective action to safeguard the ocean for future generations

Showcasing Mr.Goodfish3.0

At the exhibition area, the Mr.Goodfish3.0 project proudly presented its results, goals, and tools to an international audience. The booth provided a space to engage visitors in dialogue about sustainable seafood practices, highlighting how consumers, producers, retailers, and chefs all play a role in driving change along the seafood value chain.

A particular highlight was the serious game “Pillars of the Sea”, an interactive educational tool that immerses players in the challenges of managing seafood resources responsibly. By combining strategy, collaboration, and learning, the game showcased how innovative approaches can inspire awareness and foster sustainable decision-making.

Key Insights from the Forum

Beyond the exhibition, Mr.Goodfish3.0 representatives joined a rich programme of panels and keynotes. Speakers and sessions underlined the urgency of collective ocean action:

  • Commissioner Zaharieva opened by stressing the centrality of ocean literacy as a foundation for sustainable stewardship across the Atlantic.

  • James Morrison (DG Research & Innovation, European Commission) addressed the pressing threats of climate change and rising ocean temperatures, envisioning a clean, protected, and understood Atlantic by 2030.

  • John Bell reflected on the need for an emotional connection to the ocean, noting that when people feel personally linked to the sea, they are more likely to act to protect it.

  • The Ocean Literacy session reminded participants that engagement must go beyond the classroom, becoming a lifelong learning journey.

  • The launch of the Blue Intergenerational Programme stood out as a milestone, creating new opportunities for early-career ocean professionals to learn, connect, and collaborate with senior experts worldwide.

These interventions reinforced the Forum’s overarching message: the health of the Atlantic Ocean is a shared responsibility that requires science, policy, education, and communities working hand in hand.

Contributing to the Atlantic Dialogue

By showcasing its work and engaging with diverse stakeholders, Mr.Goodfish3.0 demonstrated how sustainable seafood consumption is an integral part of the wider blue economy agenda. The project’s participation underlined that everyday choices, from what we eat to how we value marine resources, are deeply connected to the global effort for a healthier ocean.

As the Forum concluded, participants echoed a powerful sentiment: “If you want to walk fast, walk alone. If you want to walk far, walk together.”

Mr.Goodfish3.0 is proud to be part of this collective journey, contributing to the transformation of seafood consumption and helping to secure the future of our ocean.