In 2017, on a global scale, stocks of sea products were estimated at 34,2% unsustainable exploited, 59,6 % fully exploited and 6,2% underfished (SOFIA – FAO 2020). If this situation was to go on, it might compromise the future of an entire economic sector: from fishermen, fishmongers and restaurant’s owners to consumers. The main objective of Mr.Goodfish is to raise the awareness of both the entire fishing industry and consumers on this situation and to offer simple and positive solutions. If we all followed Mr.Goodfish’s advice and purchased a species at least once a year, we could save 18 000 tons of threatened species. It’s only with a joint effort from the fish industry and the consumers that the economy of fishery will be saved and we’ll be able to keep on consuming sea products in the future.
“Choosing the right fish is good for the sea and good for you ”