Mr.Goodfish3.0: Co-creating Solutions for Sustainable Seafood Consumption
In the continuity of Mr.Goodfish, Mr.Goodfish3.0 aims to raise awareness for responsible consumption of sea, freshwater and aquaculture products by upgrading and expanding the Mr.Goodfish app as part of an EU-wide awareness campaign.
The app will be part of an ecosystem of tools and activities to be co-created by stakeholders in three Pilot Sites and upscaled in two Replication Sites, each representing up to two of the following major European sea or freshwater basins: the Mediterranean Sea, the Atlantic Ocean, the North Sea & Channel, the Baltic Sea, the Arctic Ocean, the Black Sea and the Danube River.
The project is funded under the European Union’s research & innovation programme Horizon Europe and the EU Mission “Restore our Oceans & Waters” which aspires to protect and restore the health of European oceans and freshwaters through research & innovation, citizen engagement and investments in the blue economy, with a 2030 target. Mr.Goodfish3.0 also builds upon other well-established initiatives such as the European Union’s #TasteTheOcean campaign.