About the project

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About the project

Mr.Goodfish3.0: Co-creating Solutions for Sustainable Seafood Consumption

In the continuity of Mr.Goodfish, Mr.Goodfish3.0 aims to raise awareness for responsible consumption of sea, freshwater and aquaculture products by upgrading and expanding the Mr.Goodfish app as part of an EU-wide awareness campaign.

The app will be part of an ecosystem of tools and activities to be co-created by stakeholders in three Pilot Sites and upscaled in two Replication Sites, each representing up to two of the following major European sea or freshwater basins: the Mediterranean Sea, the Atlantic Ocean, the North Sea & Channel, the Baltic Sea, the Arctic Ocean, the Black Sea and the Danube River.

The project is funded under the European Union’s research & innovation programme Horizon Europe and the EU Mission “Restore our Oceans & Waters” which aspires to protect and restore the health of European oceans and freshwaters through research & innovation, citizen engagement and investments in the blue economy, with a 2030 target. Mr.Goodfish3.0 also builds upon other well-established initiatives such as the European Union’s #TasteTheOcean campaign.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Climate, Infrastructure and Environment Executive Agency (CINEA). Neither the European Union nor the granting authority can be held responsible for them.

OUR SITES

Arctic Ocean: Pilot Site in Tromsø, Norway, coordinated by Nordnorsk vitensenter
Atlantic, North Sea and Channel: Pilot Site in Boulogne-sur-mer, France, coordinated by Nausicaá, Centre National de la Mer
Mediterranean Sea: Pilot Site in Larnaka, Cyprus, coordinated by the Cyprus Marine & Maritime Institute
Baltic Sea: Replication Site in Gdynia, Poland, coordinated by Experyment Science Centre
Danube & Black Sea: Replication site in Sofia, Bulgaria, coordinated by the Center for Research & Analysis

HOW CAN I GET INVOLVED?

Watch this space for future opportunities to engage with the project!

TO GET IN TOUCH

Project Coordinator:

Daniel Hayes, daniel.hayes@cmmi.blue
Cyprus Marine & Maritime Institute

Project communication manager:

Clara Boissenin, c.boissenin@ecsite.eu
Ecsite – The European Network of Science Centres & Museums

Mr.Goodfish programme:

mrgoodfish@nausicaa.fr
Nausicaá, Centre National de la Mer

Our consortium

PARTNERS

The Cyprus Marine and Maritime Institute (CMMI)

The Cyprus Marine and Maritime Institute (CMMI) is the project leader and the coordinator of our Eastern Mediterranean Pilot Site in Cyprus where they engage with local stakeholders to co-create the project outputs. CMMI is also managing the upscale of our data flows to make the app truly European and better adapted to our audience. They liaise with our Advisory Board and pool of stakeholders to ensure high-quality results.

Website

Ecsite

Ecsite is the European Network of Science Centres & Museums. They lead our communication & dissemination strategy, in particular the development and implementation of our large-scale, multi-audience European awareness-raising campaign. They nurture our relations with other Mission Ocean projects & relevant stakeholders & initiatives to maximise our impact and reach.

Website

The European Food Information Council (EUFIC)

The European Food Information Council (EUFIC) supports the communication & dissemination strategy on social media, working with influencers & content creators as well as traditional media to increase the reach and impact of our awareness-raising campaign. In addition, EUFIC contributes to the diversification of our data intake.

Website

Nausicaá

Nausicaá, Centre National de la Mer, is our connection to the existing Mr.Goodfish programme and is in charge of upgrading the app. They also coordinate our Atlantic & North Sea Pilot Site in France as part of co-creation activities, helping us build upon the local Mr.Goodfish experience. Nausicaá actively contributes to communication, dissemination and exploitation of our results.

Website

Three o’clock

Three o’clock leads our co-creation strategy, working closely with our Pilot and Replication Sites to inform the development of new content for the app, enriching our scientific data with socio-cultural and economic input using participatory methods. They manage our exploitation strategy.

Website

AFFILIATED ENTITIES

Nordnorsk Vitensenter

Nordnorsk Vitensenter is a science centre based in Tromsø, Norway and a member of Ecsite. They coordinate our Arctic Ocean Pilot Site by managing co-creation activities with stakeholders and citizens in Northern Norway and by rolling out the awareness-raising effort locally.

Website

The Center for Research and Analysis in Sofia

The Center for Research and Analysis in Sofia, Bulgaria, is an Ecsite member and non-profit research organisation. In the project, they manage the Black Sea & Danube Replication Site by supporting the dissemination & communication in the region.

Website

The Experyment Science Centre in Gdynia

The Experyment Science Centre in Gdynia, Poland, is a member of Ecsite and is in charge of our Baltic Sea Replication site. They contribute to the implementation of the dissemination & communication strategy locally.

Website

Our Advisory Board

Alistair Lane

𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 of the 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐀𝐪𝐮𝐚𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐒𝐨𝐜𝐢𝐞𝐭𝐲 (𝐄𝐀𝐒) since 2000, Alistair leads a global network of aquaculture professionals across more than 60 countries. With an MSc in Marine Biology and over a decade of experience in aquaculture feeds across the UK, France, and Spain, his background blends science, business, and strategic leadership.

A strong advocate for sustainable aquaculture, Alistair brings his communication expertise to major EU initiatives, including the 𝐄𝐂 𝐀𝐪𝐮𝐚𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐜𝐞 𝐌𝐞𝐜𝐡𝐚𝐧𝐢𝐬𝐦, and frequently advises policymakers and research institutions across Europe.

Ixai Salvo

𝐒𝐞𝐧𝐢𝐨𝐫 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 at 𝐄𝐮𝐫𝐨𝐟𝐢𝐬𝐡 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐎𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧, Ixai brings a unique blend of experience bridging fish biology, international fisheries management, and social science. From studying riverine species in Navarra to researching fish onboard vessels in Barcelona, his journey has led him to champion more democratic and sustainable fisheries governance alongside the Universidade da Coruña.

With a strong passion for connecting theory and practice, from lab, to sea, to community, Ixai is committed to shaping the future of environmental projects.

Marie-Anne Omnes

With over a decade of experience in food and agriculture trade and policy, Marie-Anne Omnes is the 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐓𝐫𝐚𝐝𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐄𝐮𝐫𝐨𝐩𝐞 𝐚𝐭 𝐒𝐞𝐚𝐟𝐨𝐨𝐝 𝐒𝐜𝐨𝐭𝐥𝐚𝐧𝐝. A passionate advocate for sustainable seafood, she leads marketing strategies across Europe to promote seasonal, traceable, and responsible Scottish seafood, from sea to plate.

Originally from Brittany, France, Marie-Anne has built a distinguished career in 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐝𝐢𝐩𝐥𝐨𝐦𝐚𝐜𝐲, including seven years with 𝐒𝐜𝐨𝐭𝐭𝐢𝐬𝐡 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 at the British Embassy in Paris and a key role with the 𝐔.𝐒. 𝐅𝐨𝐫𝐞𝐢𝐠𝐧 𝐀𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞, where she focused on EU policy and transatlantic trade.

Now back in Scotland, where she feels most at home, Marie-Anne works at the heart of Europe’s seafood dialogue, connecting Scottish producers with international markets.

Tomasz Rusek

Based in Brussels, Tomasz Rusek is the 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐭 𝐭𝐡𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐙𝐨𝐨𝐬 𝐚𝐧𝐝 𝐀𝐪𝐮𝐚𝐫𝐢𝐚 (𝐄𝐀𝐙𝐀). He leads public affairs, legislative advocacy, and strategic communications for the association, working at the intersection of biodiversity, education, and policy.

With a background in 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬, Tomasz brings extensive experience in𝐄𝐔 𝐩𝐨𝐥𝐢𝐜𝐲𝐦𝐚𝐤𝐢𝐧𝐠, campaigning, and public communication. His professional journey also spans the 𝐅𝐌𝐂𝐆 𝐚𝐧𝐝 𝐬𝐞𝐚𝐟𝐨𝐨𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬, where he has worked across strategy, marketing, PR, sales, and sustainability (ESG).

Tomasz’s cross-sector expertise and strategic insight are a valuable addition to our Advisory Board.

Bjørn Erik Stabell

An accomplished leader with a truly international profile, Bjørn Erik Stabell brings broad expertise in 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜, 𝐭𝐚𝐜𝐭𝐢𝐜𝐚𝐥, 𝐚𝐧𝐝 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 to the Mr.Goodfish3.0 Advisory Board. Working as 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐭 𝐭𝐡𝐞 𝐍𝐨𝐫𝐰𝐞𝐠𝐢𝐚𝐧 𝐒𝐞𝐚𝐟𝐨𝐨𝐝 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, and with a proven track record of delivering results across sectors and borders, he combines strong 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐜𝐮𝐦𝐞𝐧 with a global perspective.

Known for his 𝐞𝐧𝐞𝐫𝐠𝐞𝐭𝐢𝐜, 𝐩𝐞𝐨𝐩𝐥𝐞-𝐨𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 and clear drive for impact, Bjørn Erik has held key international roles and consistently contributed to the growth and visibility of sustainable seafood initiatives.

Danielle Leoni

An acclaimed 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐜𝐡𝐞𝐟 𝐚𝐧𝐝 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 (𝐬𝐞𝐚)𝐟𝐨𝐨𝐝 𝐚𝐜𝐭𝐢𝐯𝐢𝐬𝐭, Danielle Leoni is internationally recognized as a culinary leader driving 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐜𝐡𝐚𝐧𝐠𝐞 within our food systems. She champions 𝐞𝐜𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 by showing how food connects resource management, public well-being, and community resilience.

Chef Leoni is a powerful voice in the food world, educating consumers and institutions on how our food choices can support 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐭𝐡𝐫𝐢𝐯𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐭 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬. A proud member of several sustainability-focused organizations, she actively shapes conversations at both local and national levels.

Her accolades include being a 𝐉𝐚𝐦𝐞𝐬 𝐁𝐞𝐚𝐫𝐝 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐒𝐞𝐦𝐢-𝐅𝐢𝐧𝐚𝐥𝐢𝐬𝐭 𝐟𝐨𝐫 𝐁𝐞𝐬𝐭 𝐂𝐡𝐞𝐟 𝐒𝐨𝐮𝐭𝐡𝐰𝐞𝐬𝐭, 𝐚 𝐂𝐡𝐞𝐟𝐬 𝐁𝐨𝐨𝐭 𝐂𝐚𝐦𝐩 𝐟𝐨𝐫 𝐏𝐨𝐥𝐢𝐜𝐲 & 𝐂𝐡𝐚𝐧𝐠𝐞 𝐚𝐥𝐮𝐦, and a 𝐖𝐨𝐦𝐞𝐧 𝐢𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐅𝐞𝐥𝐥𝐨𝐰.

Thilo Hanke

Thilo Hanke, 𝐯𝐢𝐜𝐞-𝐩𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐄𝐮𝐫𝐨-𝐓𝐨𝐪𝐮𝐞𝐬 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐩𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 𝐄𝐮𝐫𝐨-𝐓𝐨𝐪𝐮𝐞𝐬 𝐃𝐞𝐮𝐭𝐬𝐜𝐡𝐥𝐚𝐧𝐝 brings deep-rooted expertise in culinary excellence, sustainable gastronomy, and vocational education.

His career journey spans prestigious kitchens including 𝐓𝐡𝐞 𝐑𝐢𝐭𝐳-𝐂𝐚𝐫𝐥𝐭𝐨𝐧 𝐁𝐞𝐫𝐥𝐢𝐧, 𝐑𝐞𝐠𝐞𝐧𝐜𝐲 𝐇𝐨𝐭𝐞𝐥 𝐈𝐬𝐥𝐞 𝐨𝐟 𝐌𝐚𝐧, and various top hotels and restaurants across Germany and Switzerland. A passionate mentor and educator, Thilo has been a member of the 𝐈𝐇𝐊 𝐑𝐡𝐞𝐢𝐧-𝐍𝐞𝐜𝐤𝐚𝐫 𝐞𝐱𝐚𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐛𝐨𝐚𝐫𝐝 since 2006 and has chaired it since 2014. He regularly serves as a jury member for youth culinary competitions such as the 𝐄𝐮𝐫𝐨-𝐓𝐨𝐪𝐮𝐞𝐬 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 and 𝐂𝐡𝐚î𝐧𝐞 𝐝𝐞𝐬 𝐑ô𝐭𝐢𝐬𝐬𝐞𝐮𝐫𝐬 contests.

Thilo is a strong advocate for 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐮𝐛𝐥𝐢𝐜 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐜𝐚𝐫𝐞𝐞𝐫𝐬 𝐢𝐧 𝐠𝐚𝐬𝐭𝐫𝐨𝐧𝐨𝐦𝐲 and takes pride in supporting initiatives with a sustainable vision, including Mr.Goodfish3.0.